WICKS
WICKS
WICKS
(OVERVIEW)
A modern investment platform designed with clarity, precision, and performance at its core. I created the brand identity and website experience, focusing on structure, usability, and a bold visual presence.
This project was designed with future expansion in mind, evolving into an app that feels accessible to a wide range of users. The direction focuses on simplicity, clarity, and a clean visual system that supports a more inclusive approach to financial tools.
A modern investment platform designed with clarity, precision, and performance at its core. I created the brand identity and website experience, focusing on structure, usability, and a bold visual presence.
This project was designed with future expansion in mind, evolving into an app that feels accessible to a wide range of users. The direction focuses on simplicity, clarity, and a clean visual system that supports a more inclusive approach to financial tools.
A modern investment platform designed with clarity, precision, and performance at its core. I created the brand identity and website experience, focusing on structure, usability, and a bold visual presence.
This project was designed with future expansion in mind, evolving into an app that feels accessible to a wide range of users. The direction focuses on simplicity, clarity, and a clean visual system that supports a more inclusive approach to financial tools.
THE CHALLENGE
THE CHALLENGE
The main challenge was designing a financial platform that could support users with different levels of investing knowledge. I needed to simplify complex information, create a clear visual hierarchy, and build a brand system that made the experience feel trustworthy, inclusive, and easy to navigate.
The main challenge was designing a financial platform that could support users with different levels of investing knowledge. I needed to simplify complex information, create a clear visual hierarchy, and build a brand system that made the experience feel trustworthy, inclusive, and easy to navigate.
The main challenge was designing a financial platform that could support users with different levels of investing knowledge. I needed to simplify complex information, create a clear visual hierarchy, and build a brand system that made the experience feel trustworthy, inclusive, and easy to navigate.
VISUAL IDENTITY
VISUAL IDENTITY
The visual identity for Wicks was designed to support clarity and usability within a financial context. Each element, from typography to color, was chosen to improve readability, reinforce hierarchy, and create a consistent experience across digital touchpoints.
The visual identity for Wicks was designed to support clarity and usability within a financial context. Each element, from typography to color, was chosen to improve readability, reinforce hierarchy, and create a consistent experience across digital touchpoints.
LOGO
LOGO
The identity builds on the structure of candlestick charts, with the secondary mark derived from the “W” and abstracted into a minimal, geometric symbol. This creates a flexible system that works across both branding and digital environments.
The identity builds on the structure of candlestick charts, with the secondary mark derived from the “W” and abstracted into a minimal, geometric symbol. This creates a flexible system that works across both branding and digital environments.
The identity builds on the structure of candlestick charts, with the secondary mark derived from the “W” and abstracted into a minimal, geometric symbol. This creates a flexible system that works across both branding and digital environments.
BRAND SYSTEM
BRAND SYSTEM
The Wicks brand system was designed to extend consistently across both physical and digital touchpoints. Each application reinforces the core identity, maintaining clarity, structure, and a cohesive visual language.
The system prioritizes consistency and scalability, ensuring the brand remains recognizable and functional across different formats and user interactions.
The Wicks brand system was designed to extend consistently across both physical and digital touchpoints. Each application reinforces the core identity, maintaining clarity, structure, and a cohesive visual language.
The system prioritizes consistency and scalability, ensuring the brand remains recognizable and functional across different formats and user interactions.
The Wicks brand system was designed to extend consistently across both physical and digital touchpoints. Each application reinforces the core identity, maintaining clarity, structure, and a cohesive visual language.
The system prioritizes consistency and scalability, ensuring the brand remains recognizable and functional across different formats and user interactions.
WEB DESIGN
WEB DESIGN
The web experience focuses on two key touchpoints: the landing page and services page, guiding users from first impression to understanding what Wicks offers. The landing page establishes the brand and directs attention to key actions through a structured,
easy-to-scan layout.
The services page breaks down offerings into clear, digestible sections, allowing users to understand each service without feeling overwhelmed. Together, these pages create a focused flow that introduces the platform while making information feel accessible and controlled.
The web experience focuses on two key touchpoints: the landing page and services page, guiding users from first impression to understanding what Wicks offers. The landing page establishes the brand and directs attention to key actions through a structured,
easy-to-scan layout.
The services page breaks down offerings into clear, digestible sections, allowing users to understand each service without feeling overwhelmed. Together, these pages create a focused flow that introduces the platform while making information feel accessible and controlled.
The web experience focuses on two key touchpoints: the landing page and services page, guiding users from first impression to understanding what Wicks offers. The landing page establishes the brand and directs attention to key actions through a structured,
easy-to-scan layout.
The services page breaks down offerings into clear, digestible sections, allowing users to understand each service without feeling overwhelmed. Together, these pages create a focused flow that introduces the platform while making information feel accessible and controlled.
REFLECTION
REFLECTION
Wicks challenged me to design within a complex space, balancing clarity with the expectations of a financial platform. The final result is a focused brand and web experience that makes information more approachable while maintaining a structured, reliable feel. This project strengthened my ability to translate complex ideas into clear systems, using design decisions to guide user understanding and interaction.
Wicks challenged me to design within a complex space, balancing clarity with the expectations of a financial platform. The final result is a focused brand and web experience that makes information more approachable while maintaining a structured, reliable feel. This project strengthened my ability to translate complex ideas into clear systems, using design decisions to guide user understanding and interaction.
LET'S CONNECT
LET'S CONNECT
LET'S CONNECT
