ASTRO SKATE
ASTRO SKATE
ASTRO SKATE
(OVERVIEW)
Reimagining Astro Skate through a modern nostalgic lens I approached this project with the goal of bringing Astro Skate into a more modern space while still holding onto the energy and nostalgia that makes roller rinks so memorable. The focus was on creating a brand that feels immersive, expressive, and relevant today.
Rather than recreating the past, I reinterpreted it. The design captures that neon-lit atmosphere while building a system that works across both physical and digital experiences.
Reimagining Astro Skate through a modern nostalgic lens I approached this project with the goal of bringing Astro Skate into a more modern space while still holding onto the energy and nostalgia that makes roller rinks so memorable. The focus was on creating a brand that feels immersive, expressive, and relevant today.
Rather than recreating the past, I reinterpreted it. The design captures that neon-lit atmosphere while building a system that works across both physical and digital experiences.
Reimagining Astro Skate through a modern nostalgic lens I approached this project with the goal of bringing Astro Skate into a more modern space while still holding onto the energy and nostalgia that makes roller rinks so memorable. The focus was on creating a brand that feels immersive, expressive, and relevant today.
Rather than recreating the past, I reinterpreted it. The design captures that neon-lit atmosphere while building a system that works across both physical and digital experiences.
THE CHALLENGE
THE CHALLENGE
The challenge was staying true to the 80s aesthetic while pushing it in a new direction, blending nostalgic visuals with a more expressive, punk-influenced edge without overpowering the original vibe.
The challenge was staying true to the 80s aesthetic while pushing it in a new direction, blending nostalgic visuals with a more expressive, punk-influenced edge without overpowering the original vibe.
The challenge was staying true to the 80s aesthetic while pushing it in a new direction, blending nostalgic visuals with a more expressive, punk-influenced edge without overpowering the original vibe.
MOODBOARD
MOODBOARD
The visual identity for Astro Skate is rooted in 80s nostalgia, energy, and bold expression. The goal was to capture the neon-lit atmosphere of classic roller rinks while introducing a slightly edgier, punk-inspired twist.
The visual identity for Astro Skate is rooted in 80s nostalgia, energy, and bold expression. The goal was to capture the neon-lit atmosphere of classic roller rinks while introducing a slightly edgier, punk-inspired twist.
LOGO
LOGO
The identity builds on the structure of candlestick charts, with the secondary mark derived from the “W” and abstracted into a minimal, geometric symbol. This creates a flexible system that works across both branding and digital environments.
The identity builds on the structure of candlestick charts, with the secondary mark derived from the “W” and abstracted into a minimal, geometric symbol. This creates a flexible system that works across both branding and digital environments.
The identity builds on the structure of candlestick charts, with the secondary mark derived from the “W” and abstracted into a minimal, geometric symbol. This creates a flexible system that works across both branding and digital environments.
BRAND SYSTEM
BRAND SYSTEM
The Wicks brand system was designed to extend consistently across both physical and digital touchpoints. Each application reinforces the core identity, maintaining clarity, structure, and a cohesive visual language.
The system prioritizes consistency and scalability, ensuring the brand remains recognizable and functional across different formats and user interactions.
The Wicks brand system was designed to extend consistently across both physical and digital touchpoints. Each application reinforces the core identity, maintaining clarity, structure, and a cohesive visual language.
The system prioritizes consistency and scalability, ensuring the brand remains recognizable and functional across different formats and user interactions.
The Wicks brand system was designed to extend consistently across both physical and digital touchpoints. Each application reinforces the core identity, maintaining clarity, structure, and a cohesive visual language.
The system prioritizes consistency and scalability, ensuring the brand remains recognizable and functional across different formats and user interactions.
WEB DESIGN
The Astro Skate website was designed to capture the energy and atmosphere of the rink through a more immersive digital experience. Instead of a minimal or restrained layout, the design leans into bold visuals, color, and movement to reflect the excitement of the space. Content is structured to feel dynamic and engaging, guiding users through events, sessions, and key information while maintaining a clear flow. The goal was to create an experience that feels just as lively and expressive online as it does in person.
The Astro Skate website was designed to capture the energy and atmosphere of the rink through a more immersive digital experience. Instead of a minimal or restrained layout, the design leans into bold visuals, color, and movement to reflect the excitement of the space. Content is structured to feel dynamic and engaging, guiding users through events, sessions, and key information while maintaining a clear flow. The goal was to create an experience that feels just as lively and expressive online as it does in person.
REFLECTION
REFLECTION
Wicks challenged me to design within a complex space, balancing clarity with the expectations of a financial platform. The final result is a focused brand and web experience that makes information more approachable while maintaining a structured, reliable feel. This project strengthened my ability to translate complex ideas into clear systems, using design decisions to guide user understanding and interaction.
Wicks challenged me to design within a complex space, balancing clarity with the expectations of a financial platform. The final result is a focused brand and web experience that makes information more approachable while maintaining a structured, reliable feel. This project strengthened my ability to translate complex ideas into clear systems, using design decisions to guide user understanding and interaction.
LET'S CONNECT
LET'S CONNECT
LET'S CONNECT
